“Lord, what fools these mortals be.”
This poster was designed to promote PCC Sylvania Theater’s 2018 production of “A Midsummer Night’s Dream”. The goal was to capture the mystery, humor and elemental beauty of William Shakespeare’s romantic comedy and to broaden its viewer base beyond those already familiar with the play.
When approaching this project, I started with the iconic character of Long Bottom whose head is transformed into the visage of a donkey—an ass—during the play. William Shakespeare at his bawdy best uses the transformation of Bottom as a vehicle to explore identity.
The PCC production plays with the relationship between subject and object of desire—implementing puppets, ladders and extremes of scale to tell the story. It is expressive and experimental and therefore needed a poster that reflected its contemporary interpretation. The solution was a wooden donkey mask that emerges from a skewed landscape of type. It suggests a dimensional shift and invites the viewer to pierce the veil—the limbo space—between our world and that of the fay.